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Subject: RE: UKNM: Ranty philosophy
From: Ben Metcalfe
Date: Fri, 15 Dec 2000 12:28:08 GMT

Like http://news.bbc.co.uk Computer/Web browser version


http://news.bbc.co.uk/low/english/nitv TV/STB version?
(NB: best viewed on a TV!)

I agree entirely with Lois here. Different medium's require different
design from the bottom up. It's not just bandwidth and technical
limitations you need to consider. The audience demographic is often
different on Web(on)TV, not to mention their expectations and viewing
habits. The key is see this as liberation (excuse the pun) rather than

Ben Metcalfe

-----Original Message-----
From: Lois Grayson [loisgatdialstart [dot] net (mailto:loisgatdialstart [dot] net)]
Sent: 14 December 2000 17:25
To: uk-netmarketingatchinwag [dot] com
Subject: Re: UKNM: Ranty philosophy

My point is fail to understand comparative psychology of media consumption
at your peril - it isn't just about technical constraints, cognitive
capacities and processes are also important .
Implications for web design? Present too much information simultaneously and
this control process is overwhelmed. Fail to integrate information types as
they present and crash the control system. Don't recognise what constitutes
optimal consumption wrt the medium you work with and the focus of attention
won't take in what is presented effectively.

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