RE: UKNM: Ranty philosophy

[Ben Metcalfe]

Like http://news.bbc.co.uk Computer/Web browser version


vs


http://news.bbc.co.uk/low/english/nitv TV/STB version?

(NB: best viewed on a TV!)


I agree entirely with Lois here.  Different medium's require different

design from the bottom up.  It's not just bandwidth and technical

limitations you need to consider.  The audience demographic is often

different on Web(on)TV, not to mention their expectations and viewing

habits.  The key is see this as liberation (excuse the pun) rather than

constriction.


Ben Metcalfe


-----Original Message-----

From: Lois Grayson [

loisgdialstart [dot] net (mailto:loisgdialstart [dot] net)

]

Sent: 14 December 2000 17:25

To:

uk-netmarketingchinwag [dot] com

Subject: Re: UKNM: Ranty philosophy


My point is fail to understand comparative psychology of media consumption

at your peril - it isn't just about technical constraints, cognitive

capacities and processes are also important .

Implications for web design? Present too much information simultaneously and

this control process is overwhelmed. Fail to integrate information types as

they present and crash the control system. Don't recognise what constitutes

optimal consumption wrt the medium you work with and the focus of attention

won't take in what is presented effectively.


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