UKNM: Warner stink

[Mark Bunting]

Warner Bros' latest fit of pique about people misusing the Harry Potter name

involves threatening the 15 year old owner of a HP fan site with legal

action: http://www.theregister.co.uk/content/1/15324.html


it's taken a few days for the full absurdity of this to sink in. At first I

just thought it was the typical blinkered action of a large greedy

corporate. But it's much much more stupid than that, and not just because of

all the negative PR Warner get from people like me talking loudly &

drunkenly about it at Christmas parties.


Just think about the missed marketing opportunity. Warner have dozens of

dedicated young fans out there spreading the message about their brand.

Surely, you might think, an opportunity for them to support their

ambassadors, demonstrate closeness to fans, work these channels into their

own strategy for the brand. But no. They want to stop people talking about

their product. As the man said, is there no beginning to their talents?


Mark Bunting

Director of Online Presence Services


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 Mark Bunting:

mark [dot] buntinginfonic [dot] com

 INFONIC LTD

 2 St John's Place, London EC1M 4NP, UK

 Tel: +44 (0)20  7490 8844 Fax: +44 (0)20 7490 3366

 http://www.infonic.com/

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