Re: UKNM: Design, Design, Design

[salinka]

ashley - actually i disagree with you in some respects. nielsen's ideas are

also relevant to marketers -- whether or not you follow his UI principals.

if you were to read many of the design and IA articles you would see how

interface design weaves into how a site communicates with their target

audience. this is a marketing principle. 


you say that "design exists to attract the attention 

of the customer - from his perspective, design exists to assist the 

transmittal of information." design is a communication tool therefore

intertwined with marketing. 


as a producer, i often have to bring the creative aspects of the project in

line with the marketing objectives. if the architecture of a site is not in

line with those objectives, it can also fail. while i personally don't

agree with ALL of what nielsen says, i do agree that good navigational

schemes & intuitive organization are relevant to allowing your users

retrieve and access information THEY want. as a marketer, we exist to

service just that -- our market. 


i believe if we start to divide camps into design, marketing & UI, we are

totally missing the point. they compliment each other. 


sally


-------------------

sally krumholz

senior producer

mb interactive - new york

http://www.mezzinabrown.com


Date: Thu, 14 Dec 2000 10:24:12 GMT 

From: Ashley Pomeroy <

arptermisoc [dot] org

> 

Subject: Re: UKNM: Design, Design, Design

>>>>Jacob Nielson's vision of design ideal could be similar to us all not 

using apostroph es at all 'cause it's too damn confusing.<<<<

Personally, I think Jakob Neilsen is wonderful, and you're wrong. We 

shouldn't even be discussing him, in fact. As advertisers our job is to 

attract the attention of the customer; Jakob is an information designer, 

not a marketeer, and his philosophy approaches design from this 

perspective. From our perspective, design exists to attract the attention 

of the customer - from his perspective, design exists to assist the 

transmittal of information. To argue from a marketing point of view that 

Jakob Nielsen is fundamentally broken is to argue that a book should 

consist of a front cover, a back cover, and a publicity campaign.


+*+*+*+*+*+*+*+*+*

"friends are people who know everything about you. 

and despite this, still love you." (anonymous)

+*+*+*+*+*+*+*+*+*

salinka

g o t h a m  c i t y


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