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Subject: RE: UKNM: Usefulness of search engines?
From: Darren Wallace
Date: Fri, 22 Dec 2000 11:56:25 GMT

Search engines are still important in terms of people tracking down your
site - and therefore so is site optimisation - but
as more and more sites appear on the web, so the effectiveness of search
engines drops. Simply, they can't keep up.

I remember reading over a year ago that the #1 ranked engine in terms of
covering all websites globally was www.northenlight.com. However, even this
engine only managed to pick up something like 35% of websites.

Then again, I don't how Google would fare (was it around a year ago?)
I think that the search engine companies realised this some time ago. And
that's why a lot of them rebranded as portals - ie with other reasons to
keep using them (webmail, sticks, news, weather, chat, ecommerce) etc. And
of course this gives them other revenue models too.


-----Original Message-----
From: owneratchinwag [dot] com [owneratchinwag [dot] com]On">mailto:owneratchinwag [dot] com]On Behalf Of Will Dew
Sent: 20 December 2000 11:45
To: uknmatchinwag [dot] com
Subject: UKNM: Usefulness of search engines?

According to a recent (Dec 19) story in Revolution USA
only around 7 percent of global referrals come from search sites.
47 percent coming from direct navigation and bookmarks, with the rest from
Internet links.

No doubt the search-engine optimisers out there will have another set of

So, does it appears that links, banner advertising and its affiliates may be
more useful than search engines?

Will Dew
Marketing Manager

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  UKNM: Usefulness of search engines?, Will Dew

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