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From: RHS Linux User
Date: Tue, 17 Feb 1998 15:33:47 GMT

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Date: Tue, 17 Feb 1998 10:57:38 +0000
To: uk-netmarketingatchinwag [dot] com
From: Steve Bowbrick <steveatwebmedia [dot] com>
Subject: UKNM: interesting new mag and scary prognosis
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John Batelle who used to edit Wired has a new venture from IDG. It's called
the Internet Industry Standard and you can get a free sample copy at
http://www.thestandard.net/.There's also a useful free weekly e-mail
newsletter to subscribe to.

Get a load of this quote from the pilot issue:

"Online advertising appears to be slowing down; after five straight
quarters of double-digit growth, sales were up a paltry 6% in the third
quarter, to $227 million."- Debra Aho Williamson and Jennifer Eno, page 8

The authors propose that advertisiing may have been a short-term funding
source for web sites but that commerce will now quickly replace it. What do
you think, team? Is the European web ad market dead before its first decent
black tie dinner or are the Americans just getting jumpy?

Steve Bowbrick Webmedia Group
0171 494 0812 0468 257 570

Toodle Pip

Webmedia Group, 21 Noel St, London, W1V 3RD
T: 0171 494 0812 F: 0171 434 1304 E: samatwebmedia [dot] com
ICQ Pager: 4561042
Webmedia: http://www.webmedia.com
ShockeR: http://www.shocker.com

  UKNM: Advertising is dead...long live ad, Ross Sleight

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