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Date: Tue, 17 Feb 1998 10:57:38 +0000

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From: Steve Bowbrick <

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Subject: UKNM: interesting new mag and scary prognosis

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John Batelle who used to edit Wired has a new venture from IDG. It's called

the Internet Industry Standard and you can get a free sample copy at

http://www.thestandard.net/.There's also a useful free weekly e-mail

newsletter to subscribe to.


Get a load of this quote from the pilot issue:


"Online advertising appears to be slowing down; after five straight

quarters of double-digit growth, sales were up a paltry 6% in the third

quarter, to $227 million."- Debra Aho Williamson and Jennifer Eno, page 8


The authors propose that advertisiing may have been a short-term funding

source for web sites but that commerce will now quickly replace it. What do

you think, team? Is the European web ad market dead before its first decent

black tie dinner or are the Americans just getting jumpy?


s

--

Steve Bowbrick                                      Webmedia Group

0171 494 0812                                         0468 257 570


Toodle Pip


Sam

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