Re: UKNM: interesting new mag and scary prognosis

[Patrick Dunn]

Interestingly, one of Forrester Research's reports (can't find which)

said this would happen. A levelling out of ad. spend this year and next

while commerce replaces ad.s as the main revenue generator then (ho ho)

"...as the mass market comes on stream..." and bandwidth problems

reduce, ad spend will increase strongly early in 2000.


Patrick


Steve Bowbrick wrote:


> [Moderator's Note: I managed to well and truly mangle this message

> when I

> sent it through the first time, here's a version which should be

> easier to

> read! Apologies Steve.]

>

> John Batelle who used to edit Wired has a new venture from IDG. It's

> called

> the Internet Industry Standard and you can get a free sample copy at

> http://www.thestandard.net/.There's also a useful free weekly e-mail

> newsletter to subscribe to.

>

> Get a load of this quote from the pilot issue:

>

> "Online advertising appears to be slowing down; after five straight

> quarters of double-digit growth, sales were up a paltry 6% in the

> third

> quarter, to $227 million."- Debra Aho Williamson and Jennifer Eno,

> page 8

>

> The authors propose that advertisiing may have been a short-term

> funding

> source for web sites but that commerce will now quickly replace it.

> What do

> you think, team? Is the European web ad market dead before its first

> decent

> black tie dinner or are the Americans just getting jumpy?

>

> s

> --

> Steve Bowbrick                                      Webmedia Group

> 0171 494 0812                                         0468 257 570

>

> Toodle Pip

>

> Sam

> -----------------------------------------------------

>    Webmedia Group, 21 Noel St, London, W1V 3RD

>

T: 0171 494 0812 F: 0171 434 1304 E: samwebmedia [dot] com

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>       Webmedia: http://www.webmedia.com

>        ShockeR: http://www.shocker.com




--

Patrick Dunn

Producer

1.2.1 Interactive Media Ltd.

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