uk-netmarketing Archive
[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]
Subject: | UKNM: e-christmas comments |
From: | Lesley Mingay |
Date: | Fri, 20 Feb 1998 14:23:52 GMT |
The e-christmas project was more about proving the technology and
getting previously reluctant merchants to start thinking about
e-commerce with a view that in the future they will buy into the
software and services offered by the e-christmas sponsors and
developers. It was obvious right from the start it was never going to
be a runaway commercial success because it wasn't really designed for
that - so I'm surprised some people are surprised (and no, we chose not
to participate!)
As for David Brake's comment:
<Surely at this rate it will be well after 2000 before consumers buying
online becomes a significant force in
<Europe?
Some retailers this side of the pond are doing very nicely already but
are keeping well away from the hype (no names deliberately mentioned!) -
I'm with Forrester in thinking that transactional revenues will rival ad
revenue in the not too distant future. Europe as a whole is also not
going to develop as a single market - the North will almost certainly
outstrip the South. However global the internet has the capacity to be,
consumers are still more likely to buy within country than across
borders - even e-christmas discovered this - so expect to see some
markets much more advanced than others by 2000.
For a free copy of the e-christmas report go to http://www.kpmg.co.uk
regards
Lesley
http://shoppersuniverse.com
http://sportselite.com
http://kaysnet.com
http://gus.co.uk
http://www.innovations.co.uk
[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]