UKNM: Advertising might actually not be dead

[Paul Cook]

Its interesting to see the issue of banner removing browsers rear its head

again but I don't think its time to change career just yet.


It's still far easier to only deliver content to people who have downloaded

an ad than it is for someone to get their browser to remove the ads from

the page.


Also I wonder how many people object to the ads enough to actually bother

to remove them. File sizes are pretty small compared to a lot of web site

images, so perhaps these users should just switch off images all together


This debate always goes side by side with the cookie/privacy issue. I did a

lot of research into this recently and was ammused to find more than a

third of people have never heard of them (about 70% accept them!).


When someone says to you I use the Web but I hate all the adverts then its

time to start worrying.... but commercial radio seems to survive