UKNM: e-xmas

[David Brake]

Lesley Mingay wrote:

>I'm with Forrester in thinking that transactional revenues will rival ad

>revenue in the not too distant future


Rivalling an estimated �6m in web ad revenue in 1997 will not be *too*

difficult to achieve!


The direct URL for the KPMG report is

http://www.kpmg.co.uk/uk/direct/industry/ice/exmas/index.html


Thanks for pointing it out.


The URL of the NYT article (for those able to get in) is:

http://search.nytimes.com/search/daily/bin/fastweb?getdoc+site+site+13349+0+

wAAA+e-christmas


Some quotes from the article:


Surf-and-Buy http://www.surfandbuy.com/, a French Web site backed by IBM,

has been contacted 185,000 times in three months, yet just 1,400 people

actually purchased an item. 


nearly half of the 500 purchases were made by

          American customers. 

--

David Brake - personal pages: http://www.well.com/user/derb/persindex.html

Obdisclaimer: All opinions above are my own, not that of my employer.