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Subject: Re: UKNM: Advertising A Website?
From: Mark Curtis
Date: Tue, 24 Feb 1998 16:50:16 GMT

Depends how much they paid doesn't it? If the result pays back in usage c/w
the investment presumably they'll do it again.

I'd guess that their problem is lack of brand trust/knowledge.

We're trying to push clients towards using their off-line with on-line but
to do different jobs. Our belief is that the former won't lead to as many
impressions directly as on-line, but helps establish credibility for the
(unknown) brand so that when it is seen in a banner, the consumer is more
inclined to click.

-----Original Message-----
From: Glen Collins <glenatforesight [dot] co [dot] uk>
To: uk-netmarketingatchinwag [dot] com <uk-netmarketingatchinwag [dot] com>
Date: 24 February 1998 12:35
Subject: UKNM: Advertising A Website?

>Was anyone else surprised to see 'topjobs' advertising their website on
>Channel 4 at the weekend?
>It's the first time that I have seen a TV advert dedicated purely to
>advertising a website, and I would really question the logic behind it.
>(Unless there is some link with Channel 4 and the site?)
>I do not know the actual figures involved, but my gut feeling is that
>they would have been much better off investing the money into a balanced
>online marketing campaign.
>What does anyone else think about this?
>Glen Collins
>Online Marketing Director
>Foresight (Europe) Ltd
>Tel: +44(0)181-237 5580
>Fax: +44(0)181-741 8461
>Mob: 0468 068605

  Re: UKNM: Advertising A Website?, Ross Sleight

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