Re: UKNM: the absurd economics of the net

[Talbot & Nagel Advertising]

Once again it seems the medium is being blamed for the message. Is anyone

really surprised kids don't click on banners?! 

12-16 year olds are just like anyone else, they read (click) on what they

find interesting. If "banners just suck", the quality of thinking that goes

into writing/designing them is simply Dysonesque (sorry, could't resist).


On another note, I have a client interested in sponsoring a chat site for a

specific industry. Are there any case studies/examples on the web?

----------

>

Van: Steve Johnston/IMRG <steveimrg [dot] org>

>

Aan: uk-netmarketingchinwag [dot] com

> Onderwerp: Re: UKNM: the absurd economics of the net

> Datum: donderdag 4 februari 1999 13:27

> 

> <snip>

> >How the Hell do you ensure that the banners are read?

> 

> >Which brings me back to my favourite rant. BANNERS JUST SUCK.

> 

> The results of an online survey of 12-16 year olds we have been running 

> since the 19th Jansupport your contention entirely. Answer 11, 78% do not


> click on banners):

> http://www.imrg.org/survey/answers/youth.htm

> 

> As I suspect there are very few 12-16 year olds on this list, so can I 

> request you do not fill in a response. But for those interested, the 

> question page is here:

> http://www.imrg.org/survey/answers/youth.htm

> 

> <snip>

> >Advertising - Get Over It.

> 

> I've tried such heresy on this audience before, they don't like it. Or 

> rather they ignore it.

> 

> Steve Johnston

> Director of Development

> The IMRG

> www.imrg.org

> 07000 46 46 74


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