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Subject: Re: UKNM: Virgin on the Ridiculous
From: Sean Phelan
Date: Mon, 22 Feb 1999 19:10:27 GMT

At 5:21 pm +0000 17/2/99, Steve Johnston/IMRG wrote:
>>From a man who is completely unwired and at a time when CEOs getting it
>could not be more important. Is the man unravelling himself ? Do they stand
>an earthly ?
>Full story at the BBC,

Yes, they do stand an earthly. The Virgin Group has an excellent history of
strategic vision, good to excellent implementation and long-term focus on brand

Whether or not Richard Branson types his own email does not matter (he is
not, we assume, coding any HTML himself). I doubt if he balances his own chequebooks,
but that didn't stop his company having an enormous impact on the financial
services market.

At best, this could be as big a re-orientation for Virgin as when BillG
famously "got it" about the internet around (when was it exactly?) mid 1996.


Sean Phelan seanatmultimap [dot] com http://www.multimap.com
phone (within UK): 0171 433 0460 fax (UK): 0171 209 5194
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  UKNM: Virgin on the Ridiculous, Steve Johnston/IMRG

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