Re: UKNM: Virgin on the Ridiculous

[Sean Phelan]

At 5:21 pm +0000 17/2/99, Steve Johnston/IMRG wrote:

>Virgin

>

>>From a man who is completely unwired and at a time when CEOs getting it

>could not be more important. Is the man unravelling himself ? Do they stand

>an earthly ?

>

>Full story at the BBC,

>http://news.bbc.co.uk/hi/english/business/the_company_file/newsid_280000/280576.stm



Yes, they do stand an earthly.  The Virgin Group has an excellent history of

strategic vision, good to excellent implementation and long-term focus on brand

value.


Whether or not Richard Branson types his own email does not matter (he is

not, we assume, coding any HTML himself).  I doubt if he balances his own chequebooks,

but that didn't stop his company having an enormous impact on the financial

services market.


At best, this could be as big a re-orientation for Virgin as when BillG

famously "got it" about the internet around (when was it exactly?) mid 1996.


Cheers

Sean


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Sean Phelan

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