[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: RE: UKNM: Virgin on the Ridiculous
From: Ben Slater
Date: Tue, 23 Feb 1999 17:05:25 GMT

I agree with Dan - as industry becomes increasingly turned-on by the
advantages of the electronic medium for its business communications and
marketing purposes it is only natural that the bigger bank-rolls will wish
to be seen as pioneering in the field. This is not just for kudos but also
as a means of assuring their customers and clients that they know what they
are about - some people are still a bit dubious about credit cards over the
Web and the science of maintaining customer relations (Virgin's fundamental
selling point when not dealing in railways) is still being developed and
improved. The best thing for providers to do is to use this to propel the
industry - who knows, there may even be the odd quid in it!

> -----Original Message-----
> From: Daniel Bambach [SMTP:danmanatomniscience [dot] co [dot] uk]
> Sent: Monday, February 22, 1999 10:06 PM
> To: uk-netmarketingatchinwag [dot] com
> Subject: Re: UKNM: Virgin on the Ridiculous
> >What kills me is that there are some dedicated Internet players in the UK
> >market that have 'taken on the Americans' for some time and quite
> >effectively, this without the deep pockets of the Americans nor the
> >generosity of investors. What really pisses me off is that Virgin, who
> >have been on the fringes with average services, suddenly gain a John
> Wayne
> >swagger and claim to be the flag wavers.
> For one I dont think Branson is really being a flag waver. Hes just doing
> the logical thing for the development of his businesses. Just because you
> might think you've 'been around' battling courageously to stake a place
> alongside the Americans in net history doesnt mean that Dicky-boy cant
> come
> and embrace all the ideas that have been produced and hammered out by
> lesser mortals over the last few years.
> I was in a company of 5, producing sites that the only 'competitor' in the
> industry at the time could only produce with rooms full of cheap student
> HTML labour.. they had no idea how to build a good website, and we were
> making it up as we went along. What they had was media connections that
> gave them a profile and thats what made them a success (though funnily
> enough theyve gone the way of the dodo, and we havent.).
> What Im getting at (eventually) is that thew industry seems to be changing
> faster than you are, theres no room for an attitude like the above.
> If Branson wants to spend fifty milion, then you should make sure he
> spends
> some of it with you, and If you can do great things with no money.. can
> you
> do greater things with a potfull?

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]