RE: [uk-netmarketing] Re: direct mailing lists

[Abey Chris]

Dear amanda again,


Seperate URL links are the way forward and means you can track who opened

with date and time info to profile your response rates. I have info that

good opt-in lists generate in excess of 18% positive action response rates.

This is easy to do and at low cost - if you'd like some help let me know.


Chris


-----Original Message-----

From: s krumholz [

salinkaearthlink [dot] net (mailto:salinkaearthlink [dot] net)

]

Sent: Tuesday, January 30, 2001 7:33 PM

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] Re: direct mailing lists



i'd also ask the list brokers about privacy policies & whether or not they

are double opt ins, how often they clean them, sources, how current they

are....maybe even some case studies with response rates. direct postal mail

can be trickier to track. how are you planning on tracking response rates?

creating seperate URL trackers or what?


sally 


At 06:30 PM 1/30/01 +0000, you wrote:

>I can't point you in the direction of where but having been involved in a 

>project that required email we had a poor response despite being highly 

>targeted in the IT industry. The qulaity was poor and we had a lot of 

>negative feedback from some recipients who were not aware that their names 

>were in circulation

>

>We also found that many of the email lists were being held back by list 

>owners due to them not having permission from the names e.g. magazine 

>subscribers and they were quickly out of date.

>

>So be aware it can be a bit of a minefield.

>

>

>From: "Amanda" <amandapvcpr [dot] com>

>

>Reply-To: "uk-netmarketing" <uk-netmarketinglists [dot] chinwag [dot] com>

>

>To: uk-netmarketing from chinwag <uk-netmarketinglists [dot] chinwag [dot] com>

>>Subject: [uk-netmarketing] direct mailing lists

>>Date: Tue, 30 Jan 2001 12:26:37 -0000

>>

>>Hi

>>I'm after the impossible - or so I believe. Does anyone know where I can 

>>buy

>>into a DM list of companies that have over 50 employees using email

>>(therefore old fashioned snail mail detail, not email addresses).

>>Any advice appreciated - thanks - Amanda

>>

>>---------------------------

>>Amanda Simmons

>>PVC PR Ltd

>>T: 020 8735 5290

>>F: 020 8735 5291

>

>E-mail: amandapvcpr [dot] com

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