New vs Returning visitors

[Elizabeth Smith]

[De-lurking to pick the brains of the assembled]


Does anyone have a theory on a good distribution between new and returning

visitors? 


I'm currently having problems with the dichotomy of "we're getting lots of

new visitors, that's good, coz they're hearing about the site" versus "we're

getting lots of repeat visitors, that's good, coz they find the site

useful". Help!


All* advice/oppinion appreciated.


Thanks,


Liz.


* well, OK, not actually "all". Maybe I should put "relevant" in there

somewhere... WTF.


----------------------------------------------------------

Elizabeth Smith

Webmaster

Oxford Psychologists Press

http://www.opp.co.uk



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