Re: [uk-netmarketing] RE: banner ads v PR

[Manou Marzban]

Maybe its a question of EGO.  Account handlers are not necessarily creative...hence a natural barrier with creative sorts...sort of like an acturary vs. art director. PR agencies and Ad agencies have quite a bit in common, as in both delve into creativity.  If they clash, from my experiences anyway, its about ME ME ME! I am better than them etc etc.  In other words, EGO!  Do you think I am wayyyyy off the mark?  I dont think so.



Rod Kohler <

rktradebasics [dot] com

> wrote:

> Hang on a second, we have a dreamer in our midst. What? Work together for 

> the benefit of the client? But what about my budget? Tell you what, those 

> advertising people haven't got a clue, its us PR boys and girls who always 

> bring in the creativity to a campaign - but why does the client always 

> listen to the ad agency and not us?

> 

> Ten years in this business and not once in that time have I met an ad 

> agency and PR agency who mutually respect each other and are happy to work 

> seamlessly together to benefit the brand.

> 

> Maybe it is just one of those things like account handler and creative bod, 

> just not meant to be together.

> 

> At 23:22 31/01/01 -0500, you wrote:

> >um...as a person who works at an interactive agency, the problem i have

> >with some PR agencies is that they don't always cooperate with the ad

> >agency. 


-- 

Regards,

 

Manou Marzban

Schoolmaster.net

Director - International Sales

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