Re: [uk-netmarketing] RE: Advertising to localised geographic region.

[James Cridland]

----- Original Message -----

From: "Jonathan Forster" <

jforstervalueclick [dot] com

>

Subject: [uk-netmarketing] RE: Advertising to localised geographic region.

> Does anyone have any advice on how to effectively market online to a

> geographic location in the UK right now beyond trying to limit by IP

> address- I have a client only wishing to reach people based in Birmingham.


I think you need to use those sites that have registered users and which

keep UK-regions as a demographic. We can provide different ad code for a

Midlander than a Londoner, for example, all on the fly. [Others might not be

capable of this.]


Alternatively, try websites for the local radio stations and press; we list

them all in our site at www.mediauk.com - you'll be wanting Galaxy 102,

Heart 100.7, and BRMB, plus the local papers.


Finally, some local papers (notably the freebie Metro) have a very high

'internetted' readership, and wouldn't represent total and complete wastage

like much off-line advertising for online stuff ends up being.


It wouldn't be beyond ValueClick's capabilities to add a "location=" code to

your advertising, so that you can ALWAYS offer this to your advertisers.


--

James Cridland, Editorial Director

MediaUK.com Ltd

62 St Martins Lane, London WC2N 4JS

Tel: 020 7257 8520  Fax: 020 7900 3461


Direct: mobile 0701 0701 618

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james [dot] cridlandmediauk [dot] com