RE: [uk-netmarketing] Death of the "dotcom"

[Nick Horley]

It's hard to find a term that's not been tarnished. Today we're describing

ourselves as a "marketplace/ASP". We used to be a vertical industry

community, then we were a trading hub, then a vortal [yuck]....but we're

only a dotcom when I'm being self-deprecating in the pub.


Can anyone suggest a better label (seriously - we're chasing VCs at the

moment)? We are a vertically-focused industrial machinery marketplace, with

a huge database of technical specs, a whizzy directory of suppliers of new

machinery and services, and every conceivable sort of community/editorial

content. Plus we rent out extranets where people can build a database to

manage their machinery inventory - that's the bit which today wears the ASP

label.


We want a term that people associate with 'transactions' and 'revenue', not

'burn rate' or 'layoff'.


Nick


P.S. Don't ask me which industry we're in, it's a secret.


-----Original Message-----

From: Ray Taylor [

rayeyeconomy [dot] com (mailto:rayeyeconomy [dot] com)

]

Sent: Friday, February 09, 2001 08:45

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] Death of the "dotcom"


Previous discussion has centred on how much the biz is or is not washed up

at present and how those nasty, evil, scumbags in the press exaggerate the

problem.


But how about the dotcom itself. Is anyone still describing their business

as a "dotcom" business?


Don't be shy!


Raymondo.moc