UKNM: Lastminute.com...website or webhype?

[Roger Randolph]

  Happy New Year UKNM!


As a Brit exile in Yankland, I thought I'd make the most of my 2 week millennium visit to the UK.  I heard a radio ad urging me to "do something lastminute.com".  I'd already head about how the UK web industry had been wowed by the Lastminute.com phenomena but I have to say I was seriously underwhelmed.


Maybe I'd been misled, but I thought the site was supposed to have loads of choice and fantastic deals(??)  Once the thing actually downloaded, there were a few mundane hotel offers at none-to-enticing rates, and some 'once in a lifetime events' and the kinda prices it'd take a lifetime to afford.


Anyway I had a great New Year's Eve in London, so it didn't matter too much in the end.  But is that site really the standard bearer of New Media in the UK???? my New Year's message is a quote from a group with a name that describes what I will probably be after dissing Lastminute.com on this list....Don't believe the hype.


Roger (and out)

BAM Marketing, Chicago

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