RE: UKNM: Lastminute.com...website or webhype?

[Irakli West]

IMO, our relationship with online shopping follows a similar pattern to

other high-tech apparitions, (such as CD-ROMs and, yet to come, WAP) which

is hype -> disappointment -> reality.


In the end, two things happen: a) 'bad' sites either die or adjust (very

difficult with no redemption time!) and b) users readjust, see right through

the hype and stick to credible merchants/ service providers etc. who

actually deliver. A concept needs to be spot on right from the start, even

more in the online world! After all, online shops cater for a selective,

educated and connected public. 


On the note of consumer behaviour, it would seem that in Germany (where I

grew up) shopping is much more price-driven than in the UK. I usually shop

online for price, and then convenience; I must admit, though, that Rod's

experience with buy.com would put me off for all time!


What do you think ? 


Irakli West

Client Services

Syzygy Ltd.

+44 (0)20 7 598 9930



-----Original Message-----

From: Robin Edwards [

robinclockworx [dot] co [dot] uk (mailto:robinclockworx [dot] co [dot] uk)

]

Sent: Wednesday, January 05, 2000 9:45 AM

To:

'uk-netmarketingchinwag [dot] com

'

Subject: RE: UKNM: Lastminute.com...website or webhype?



Feel free to "diss" - should one add "bro'" to that :o)


It'll never happen, but I hope that 2000 is the year that


(a) the "over-hyped" finally start to deliver and


(b) the hype merchants become more educated and


(c) the press, city and public learn to see what is purely "all hype but no 

trousers"


I wouldn't say the UK web industry (well represented on UKNM, BTW) had been 

wowed by Lastminute.com, but all in (c) above seemed capable of swallowing 

anything that they heard.


The list of disappointing web sites and Internet companies that don't 

deliver on the hype in the UK is staggering and has only recently started 

to receive some bad press and TV coverage.


Equally the list of well designed, managed, promoted and useful sites 

continues to grow. As for a standard bearer, I think there has yet to be a 

site in any country that deserves to be seen as head and shoulders above 

all others.

<snip> 



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