UKNM: What UK online shoppers really, really want

[Ray Taylor]

According to Ernst & Young - www.eyuk.com - uk shoppers are looking for the

following, in order of preference:


1. more competitive pricing

2. lower shipping costs

3. total guarantee for credit card purchase security

4. more choices/selection

5. total guarantee of privacy of personal information

6. fast shopping process

7. faster shipping

8. more information about products


This is E&Y's view, not mine.


Ray Taylor

www.eyeconomy.com 



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