UKNM: Call Back Services

[John Braithwaite]

I remember going to one of these Internet shows and having a chat with one

of the Phone-Me people. It is an ingenious idea - and one  that I would have

considered using - apart from the fact that 70% of our customers are

overseas and we only make a few quid on each sale (if you are in this

position - I suggest you buy the overseas rate card first!!!).


For sites focused on a particular country it is an excellent way to improve

customer relations and contact. It can also be the 'Action' moment (AIDA).


It works by taking the number that you provide and queuing it at the 'host

company' end. Once a telephone Customer Services person is ready - it will

call them first and then, once they have picked up the 'call', it will ring

the customer automatically. Rather like that ring-back function through BT.

It charges all the calls at regular rates and the 'host' company foots the

bill (in most cases).


Cheers


John


+++++++++++++++++++++++++++++++++++

John Braithwaite

http://www.thegoodbookguide.com

Tel:  + 44 20 7490 9901

Fax: + 44 20 7490 9909

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