Re: UKNM: small businesses marketing on the internet

[Tim Ireland]

From: gemma wolstenholme <

gwolstenholexcite [dot] com

>


 > i am not looking at internet businesses who sell on the

 > internet but at small businesses who advertise or market their

 > services/business on the net. i am particularly interested in registration

 > with search engines and the importance of domain names.


Here's a free quote from Book II:

"A Domain Name

Well, this really isn't necessary - unless you think so.  Not many people

find sites by typing a company name and then '.com' (unless, of course your

company is Coca-Cola).  For the most part, domain names are only important

in terms of company image.  If you're an international company with an

established name, then a domain name is a given.  However, if you're a

plumber with one van, no one is going to blink an eyelid if your web site

address is http://www.ispname.com/joesplumbing/"


You may also want to read my comments regarding search engines at:

http://www.severina.co.uk/wwwboard/wwwboard.html

(See: Diving Right In - entry 3)


Good luck with the course!


Tim Ireland

Senior Copywriter, Designercity (www.designercity.com)

http://www.buymybook.co.uk/



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