Re: UKNM: small businesses marketing on the internet

[Tim Ireland]

 > >Here's a free quote from Book II:

 >  >"A Domain Name

 >  >Well, this really isn't necessary - unless you think so.  Not many

people

 >  >find sites by typing a company name and then '.com' (unless, of course

your

 >  >company is Coca-Cola).  For the most part, domain names are only

important

 >  >in terms of company image.  If you're an international company with an

 >  >established name, then a domain name is a given.  However, if you're a

 >  >plumber with one van, no one is going to blink an eyelid if your web

site

 >  >address is http://www.ispname.com/joesplumbing/"

 >


Andrew Ogilvie said:

 > This is lame advice. It's hard if not impossible to get listed on Yahoo

 > (and other places) without at least a proper domain name. And what happens

 > when you outgrow your ISP or they go under? A domain also gives a minimum

 > of credibility to your site.


I beg to differ. The lame option would have been to advise relative newbies

that they *definitely* needed a domain name.


I admit the problems with Yahoo, but then again Yahoo is an absolute joke.

The Open Directory Project will make Yahoo yesterday's news within 6 months

(if Yahoo don't buy it first).


Tim Ireland

Senior Copywriter, Designercity (www.designercity.com)

http://www.buymybook.co.uk/



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