Re: UKNM: Newspapers shaft dot-coms big time

[Stefan Magdalinski]

Speechradaol [dot] com

 wrote:

 > 

 >

In a message dated 22/01/00 19:47:28 GMT Standard Time, rayeyeconomy [dot] com

 > writes:

 > 

 > << Media Week, Jan 21, front page, by Amy Vickers: "Agency chiefs say dotcom

 >   clients are being charged up to 50% more for slots, claiming that Associated

 >   Newspapers, The Guardian, The Times, The Express and Financial Times have

 >   all inflated their prices." >>

 > Anyone got the email address for that e-envoy bloke ?  If so, how about

 > forwarding this to him.

 > 

 > Been, there, seen that.  Sad to say this is not the first time the IT

 > industry has been stabbed in the back by the press and the 'communications

 > establishment' such as exhibition organisers.


what a bunch of self-pitying tripe. I think Ian summed it up nicely. you

want to complain to the e-envoy about this? apart from the fact that

he's too busy ripping mp3s of his grateful dead collection,

(http://www3.clearlight.com/~acsa/alex.htm), you think he'll really give

a shit that you're whinging because you have to compete.


when there's large demand for a resource, prices go up. Newspapers were

flooded before christmas with a huge demand for advertising from a load

of companies they've never heard of, and had no idea whether they'd be

around next year (so no discount from ratecard). demand outstripped

supply. wow. 


 > In the 80's the Which? Computer show was a really effective and useful show,

 > filling 4 Halls at the NEC at a time when 'computer companies' were seen as

 > goldmines. The cost of exhbiting was around 235 gbp per sq m. The rate

 > charged for a craft fair filling 4 halls at the same time was 150 gbp. I was

 > told that similar rates applied to most non IT exhibitions and that the

 > London price differentials were similar.


I strongly suspect that an IT exhibition is 30% more expensive to put on

than a trinket fair.


 > At the same time, the mainly London based IT press, it appeared to me, rarely

 > had a good word to say about this Birmingham based show, strangely the London

 > shows, with which their companies were often associated, seemed to me to get

 > pretty favourable coverage.

 > By the end of the 80's Which had shrunk to less than one hall and finally

 > died.


so they priced themselves out of the market. big deal. 


 > Many smaller (start up) companies were unable to meet the cost of high

 > exhibition charges and the higher cost of staying in London. The end result?

 > Little choice and Bill and a few other mainly foreign companies now influence

 > the whole IT world.


you're telling me that Microsoft is dominant because trade exhibitions

were too expensive in london in the late 80s? you're deranged. 


 > 

 > These attitudes need to be highlighted and changed -

 > The Net is *not* geographical and the London-centric press and finance

 > establishments need to show more interest in companies outside London.

 > Everyone I met at last year's e-commerce exhibition at the NEC said it was

 > successful. The recent NorthofWatford (free) events in Birmingham have been

 > extremely useful. Let's keep them going as well as the London exhibitions.

 > VC's and press get yourselves to events like NorthofWatfortd.com outside

 > London, as well as to First Tuesday.


absolutely. good luck to you. but a bit of advice: you'll get a lot

further with  positive co-ordination and action than moaning about how

spoilt us londoners are. 


 > Fair trade and fair competition policies should start at home. Instead of


non-intererence in the markets is probably a good start. 


jesus, you've made me sound like a bloody capitalist now. 


stefan


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