Re: UKNM: Newspapers shaft dot-coms big time

[Speechrad]

In a message dated 22/01/00 19:47:28 GMT Standard Time,

rayeyeconomy [dot] com

writes:


<< Media Week, Jan 21, front page, by Amy Vickers: "Agency chiefs say dotcom

  clients are being charged up to 50% more for slots, claiming that Associated

  Newspapers, The Guardian, The Times, The Express and Financial Times have

  all inflated their prices." >>

Anyone got the email address for that e-envoy bloke ?  If so, how about 

forwarding this to him.


Been, there, seen that.  Sad to say this is not the first time the IT 

industry has been stabbed in the back by the press and the 'communications 

establishment' such as exhibition organisers.

In the 80's the Which? Computer show was a really effective and useful show, 

filling 4 Halls at the NEC at a time when 'computer companies' were seen as 

goldmines. The cost of exhbiting was around 235 gbp per sq m. The rate 

charged for a craft fair filling 4 halls at the same time was 150 gbp. I was 

told that similar rates applied to most non IT exhibitions and that the 

London price differentials were similar.  

At the same time, the mainly London based IT press, it appeared to me, rarely 

had a good word to say about this Birmingham based show, strangely the London 

shows, with which their companies were often associated, seemed to me to get 

pretty favourable coverage.

By the end of the 80's Which had shrunk to less than one hall and finally 

died. 

Many smaller (start up) companies were unable to meet the cost of high 

exhibition charges and the higher cost of staying in London. The end result? 

Little choice and Bill and a few other mainly foreign companies now influence 

the whole IT world.


These attitudes need to be highlighted and changed - 

The Net is *not* geographical and the London-centric press and finance 

establishments need to show more interest in companies outside London. 

Everyone I met at last year's e-commerce exhibition at the NEC said it was 

successful. The recent NorthofWatford (free) events in Birmingham have been 

extremely useful. Let's keep them going as well as the London exhibitions. 

VC's and press get yourselves to events like NorthofWatfortd.com outside 

London, as well as to First Tuesday.

Fair trade and fair competition policies should start at home. Instead of 

signing up to world trade deals that are led by the likes of GM companies 

seeking to force their unwanted products onto the supermarket shelves of 

other countries, our *representatives* should be making sure vested interests 

don't kill e-commerce off.  


Message to Tony: Spend less time finding test sites for unwanted Monsanto 

field trials and more time pointing out to your friends in the press that 

they should give UK e-commerce companies a fair break!


Michael

www.speechradio.com

www.northofwatford.com 



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