Re: UKNM: Newspapers shaft dot-coms big time

[Ray Taylor]

Ian Betteridge <

ianbwell [dot] com

> wrote:


 > > Is such a move justified by the huge budgets being thrown at dot-com

 >  > launches by VCs and the competitive nature of print and web or is it

just a

 >  > cynical attempt to cash in on internet fever? Or are the 'papers just

 >  > running scared of online and trying to push back the tide?

 >

 > Willing buyer meets willing seller. Game over.


True, a deal is a deal, but the newspapers might find that long-term

business relationships are not helped by ripping off new clients. Also, the

assumption that dot-com launches are loaded with VC millions is a dangerous

one from this industry's point of view. Unless of course you are in favour

of the survival of the richest principle.


And if there really is a newspaper agreement keeping media prices high (as

opposed to use of the term 'cartel' merely for journalistic effect) then the

parties to the price agreement are breaking the law.


But if nothing else, it gives me another good reason to advise clients

against spending too much money on ink and paper.


Ray Taylor



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com