RE: UKNM: small businesses marketing on the internet

[Bunder, Leslie]

nah, can't see Yahoo buying open directory.  Open Directory wqas bought by

Netscape who in turn have been bough by AOL.  Open Directory poses an

interesting threat to Yahoo! in that it is really making a name for itself

and is used by so many people and indeed, major portals such as Lycos who

took Open Directory and ditched Look Smart.


AOL nows it has a good propostion in Open Directory and by giving it away in

the way it does, then it over time will take market share away from Yahoo.


On a personal level, I find Open Directory an excellent resource for finding

things and use it much more than Yahoo. But there again, I use Yahoo! for

its free Web-based e-mail which is excellent.


Leslie


  ----------

 >

From: Tim Ireland[SMTP:timdesignercity [dot] com]

 > Sent: 	21 January 2000 13:11

 >

To: uk-netmarketingchinwag [dot] com

 > Subject: 	Re: UKNM: small businesses marketing on the internet

 > 

 >  > >Here's a free quote from Book II:

 >  >  >"A Domain Name

 >  >  >Well, this really isn't necessary - unless you think so.  Not many

 > people

 >  >  >find sites by typing a company name and then '.com' (unless, of

 > course

 > your

 >  >  >company is Coca-Cola).  For the most part, domain names are only

 > important

 >  >  >in terms of company image.  If you're an international company with

 > an

 >  >  >established name, then a domain name is a given.  However, if you're

 > a

 >  >  >plumber with one van, no one is going to blink an eyelid if your web

 > site

 >  >  >address is http://www.ispname.com/joesplumbing/"

 >  >

 > 

 > Andrew Ogilvie said:

 >  > This is lame advice. It's hard if not impossible to get listed on Yahoo

 >  > (and other places) without at least a proper domain name. And what

 > happens

 >  > when you outgrow your ISP or they go under? A domain also gives a

 > minimum

 >  > of credibility to your site.

 > 

 > I beg to differ. The lame option would have been to advise relative

 > newbies

 > that they *definitely* needed a domain name.

 > 

 > I admit the problems with Yahoo, but then again Yahoo is an absolute joke.

 > The Open Directory Project will make Yahoo yesterday's news within 6

 > months

 > (if Yahoo don't buy it first).

 > 

 > Tim Ireland

 > Senior Copywriter, Designercity (www.designercity.com)

 > http://www.buymybook.co.uk/



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