Re: UKNM: Newspapers shaft dot-coms big time

[Martin Phillips]

----- Original Message -----

From: Ray Taylor <

rayeyeconomy [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 22 January 2000 11:20

Subject: UKNM: Newspapers shaft dot-coms big time



 > "Agency chiefs say dotcom

 > clients are being charged up to 50% more for slots, claiming that

Associated

 > Newspapers, The Guardian, The Times, The Express and Financial

Times have

 > all inflated their prices."


Working for a company that spend millions on press ads every year,

maybe the dot-coms or this journalist should ask other advertisers. For most of

each year, big advertisers can get discounts on rate-card. It used to be that,

in the six weeks, up to Christmas, the retailers came in and paid rate-card. This year

just gone, the hike happened in October. I think the dot-coms just advertised at the

wrong time.


Also, you have to have a track record (and preferably an annual

contract) with publications before discounts apply.


As someone from the traditional advertising world, I'd turn this

story on its head:

the idiot dot-coms drove up prices for all of us by paying too much

and for too long.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com