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Subject: Re: UKNM: Newspapers shaft dot-coms big time
From: Mike Butcher
Date: Tue, 25 Jan 2000 17:47:44 GMT

As an aside to this debate.... certain dotcoms seem to prefer to shaft
themselves by announcing their intentions too early (keeps the VCs happy
and creates pre-launch interest), building too late or too badly (flash
debate anyone? no, I think we've done that one to death..), and missing
launch dates in which case they have to pay kill-fees for their booked
campaigns - especially in TV.

Boo.com?

You may think that - I couldn't possibly comment. Anyone for more financing
to pay the ITV bills...?

Mike Butcher, Editor, New Media Age, 50 Poland St, London W1V4AX
Online advertising, marketing, publishing, e-commerce - every week
T: 020 7 943 8134 F: 020 7 578 7244 http://www.nma.co.uk
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Replies
  Re: UKNM: Newspapers shaft dot-coms big , Bryan_Jago

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