Re: UKNM: Newspapers shaft dot-coms big time

[Martin Phillips]

----- Original Message -----

From: Ray Taylor <

rayeyeconomy [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 24 January 2000 10:12

Subject: Re: UKNM: Newspapers shaft dot-coms big time



 >

 > True, a deal is a deal, but the newspapers might find that

long-term

 > business relationships are not helped by ripping off new clients.

Also, the

 > assumption that dot-com launches are loaded with VC millions is a

dangerous

 > one from this industry's point of view. Unless of course you are in

favour

 > of the survival of the richest principle.


They are not ripping off new customers - the scramble by dot-coms for

ad space

prior to Christmas has raised prices, as it's become a seller's

market. Press

circulations have been dropping for years, with prices slowly

increasing, so slowly

advertisers were beginning to win the arguments and getting price

reductions.

Then along came the dot-coms, asking for lots of space, and so the

publishers

told long-term advertisers to go jump, as they had dot-comsd who'd

pay full price

(which no-one normally does).


My advice is to take your clients to experienced media buying

agencies, who will

buy the pages with the rest of their list and get proper prices.

Having said that, people

like your dot-com clients have pushed up prices. So I think, in the

circumstances,

we long-term advertisers have a lot more to complain about.


Besides, dot-coms don't have to make a profit, it seems to me, so why

worry? <g>


Martin Phillips

Danbury Mint



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