Re: UKNM: Newspapers shaft dot-coms big time

[Ian Betteridge]

 > True, a deal is a deal, but the newspapers might find that long-term

 > business relationships are not helped by ripping off new clients.


Advertisers only ever return if they're getting some kind of return on 

their investment, as you well know. And, in this case, they will 

probably prove to be getting exactly that.


 > And if there really is a newspaper agreement keeping media prices  high (as

 > opposed to use of the term 'cartel' merely for journalistic effect)  then the

 > parties to the price agreement are breaking the law.


Don't be ludicrous. As others have explained in depth here, there's a 

limited amount of colour space in papers - and, pre-Christmas, it's in 

great demand. Hence, the price goes up.

  

 > But if nothing else, it gives me another good reason to advise  clients

 > against spending too much money on ink and paper.


Why, because it's effective?


--

Sex times technology equals the future - JGB. 



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