RE: UKNM: Bluecycle.com - what's the rumpus?

[Mike Butcher]

 >No just of question of "reading it in the press" but over the last few days,

 >they have actually placed advertisments in newspapers.

 >

 >So the question is???? What is the point of advertising saying you can do

 >all sorts of wonderful things on the site and then there is nothing to do

 >apart from give your e-mail address?


The point I guess is to capture a database of email addresses into which

you can sell the site's service when it does appear. Remember the non-net

people out there aren't as demanding as UKNM people generally and won't

think too much of registering.  Egg.com captured a database of about a

million people prior to actual launch - a handy thing to have.


I think there's a lifespan to this strategy however, and is not exactly

'permission marketing' led. Plenty of people will unsubscribe, of course.


Mike



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