RE: UKNM: Bluecycle.com - what's the rumpus?

[Sam Michel]

At 15:57 26/01/00 +0000, Mike Butcher wrote:

 >The point I guess is to capture a database of email addresses into which

 >you can sell the site's service when it does appear. Remember the non-net

 >people out there aren't as demanding as UKNM people generally and won't

 >think too much of registering.  Egg.com captured a database of about a

 >million people prior to actual launch - a handy thing to have.


I'm not sure this is true. Although I'd say UKNM generally gives a pretty 

harsh critique of sites that launch, subscribers are more likely to wade 

through forms that don't work and dodgy interfaces because they are 

experience Internet users.


Jane Average surfer, who has just hooked up with the free ISP that came 

installed on her machine, will high-tail it out of any site she visits, 

which has a confused navigation/offer. Emperically speaking, I spent 3 

hours on the phone this afternoon explaining to my father where to click 

the mouse to type in a URL on IE, even the best ecommerce sites have still 

got a way to go.


Toodle Pip


Sam

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