RE: UKNM: Cost of bringing in visitors

[Melanie BEECH]

> Your doing better than average if your hitting a 2% conversion rate.


In that case I shall feel very smug indeed, as one of our clients has

averaged a conversion of 4.65% since relaunching in 1999 and has, for the

last 4 months of 2000, had an average conversion rate of 6.59%.


However, IMHO, this is all a little piece of string-ish:  it depends very

much on the type of site, market sector, how you are marketing it, where

your referrals come from, etc.  The above stats are for a cultural venue

selling tickets to events, so market conditions are clearly different from

those of the average retail site.


Anyone else got some concrete examples for different types of site?  We

could try and establish some averages of our own for different sectors.


m


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