RE: UKNM: Cost of bringing in visitors

[Sam Carrington]

Just a minor point - some good stuff raised...


On Tue, 9 Jan 2001, John Duffy wrote:


> 1) Don't overlook the free. It takes time, but it's worth it.


Surely if it takes time it is not free?


> 2) It mattered HOW people found out about us. We found that folks who

found

> us by word of mouth were 3 times as likely to trust us - and so to

transact

> with us. In our case, this was to register, as there was no fee attached

to

> the event.



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