uk-netmarketing Archive
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Subject: | Re: UKNM: RE: Ideaz |
From: | David Cabrera |
Date: | Thu, 11 Jan 2001 11:41:16 GMT |
As David Ogilvy once said "in all the parks in all the cities, I have never
seen a statue to one committee"
----- Original Message -----
From: John Braithwaite <JohnB
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To: <uknm
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Sent: Wednesday, January 10, 2001 5:43 PM
Subject: UKNM: RE: Ideaz
> Ray Said:
> In my experience, far from producing mediocre ideas, ten mediocre people
> working in a team with the right approach can produce far more meaningful
> and useful ideas than any number of prima donnas working alone.
>
> JB writes:
> I disagree Ray (for a change!). I think people with genuine Creative and
> Applicable Business Ideas are very hard to come by. IMHO part of the
problem
> with the dot-com boom was that people weren't creative enough. All they
were
> doing was rushing to fill in the gaps ....
>
> "anyone selling floor varnish online?"
> "no"
> "Quick, knock up a business plan. There must be someone dumb enough to
> invest in it!"
>
> "anyone selling tictacs online?"
> etc.
>
> Perhaps they would have done better thinking beyond taking what they know
of
> the world online and consider what could be delivered online for the work.
>
> Teams are great for implementing ideas, not creating them.
>
> J
> (Did anyone notice that I used a 'z' in 'ideaz' to make it see all 'New
> Media'? Cool, eh?)
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Replies
UKNM: RE: Ideaz, John Braithwaite
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