Re: UKNM: RE: Ideaz

[David Cabrera]

As David Ogilvy once said "in all the parks in all the cities, I have never

seen a statue to one committee"



----- Original Message -----

From: John Braithwaite <

JohnBGBGdirect [dot] com

>

To: <

uknmchinwag [dot] com

>

Sent: Wednesday, January 10, 2001 5:43 PM

Subject: UKNM: RE: Ideaz



> Ray Said:

> In my experience, far from producing mediocre ideas, ten mediocre people

> working in a team with the right approach can produce far more meaningful

> and useful ideas than any number of prima donnas working alone.

>

> JB writes:

> I disagree Ray (for a change!). I think people with genuine Creative and

> Applicable Business Ideas are very hard to come by. IMHO part of the

problem

> with the dot-com boom was that people weren't creative enough. All they

were

> doing was rushing to fill in the gaps ....

>

> "anyone selling floor varnish online?"

> "no"

> "Quick, knock up a business plan. There must be someone dumb enough to

> invest in it!"

>

> "anyone selling tictacs online?"

> etc.

>

> Perhaps they would have done better thinking beyond taking what they know

of

> the world online and consider what could be delivered online for the work.

>

> Teams are great for implementing ideas, not creating them.

>

> J

> (Did anyone notice that I used a 'z' in 'ideaz' to make it see all 'New

> Media'? Cool, eh?)



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