RE: UKNM: More viral stuff......

[Emily Dubberley]

The dotmusic music quiz was great - you took part in a music quiz, scoring

up to 10 points, then got an additional point for every friend you referred

who signed up for it.


I saw a case study on it and think they had 300,000 enter it the first time

and 700,000 the second time (when they refined it to allow you to choose

between music genres, enter every day to win a prize and had weekly winners

as well as overall winners)


The prize wasn't anything particularly huge - stereo equipment and CDs if I

remember rightly - but the game was highly addictive


Cheers


Emily


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Paul

> ODonoghue

> Sent: 17 January 2001 10:02

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: More viral stuff......

>

>

> A part time lurker coming in from the cold.....seeking the experts.

>

> I am trying to convince a clients legal dept. to ok a Viral campaign! (oh

> lord, help me please!) i need some examples (not the Felix one

> please) that

> the list think are or have been good or effective virals.......

>

> can you help?

>

> Paul O'Donoghue

> Head of New Business - New Media

> Citrus

> 020 7577 9352

> http://www.citruspublishing.com



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