Re: UKNM: More viral stuff......

[John Sullivan]

Paul,


> > I am trying to convince a clients legal dept. to ok a Viral campaign!

(oh

> > lord, help me please!) i need some examples (not the Felix one please)

that

> > the list think are or have been good or effective virals.......


How about doing things the hard way? Do some research in your sector: find

out whether it'll be a cost-effective method of marketing for your client.

Check into how much it'll cost to develop such a campaign, whether their

target would accept it and whether it would ultimately (and measurably)

solve you client's business need. A whole lot more convincing than saying

"it worked for these guys", don't you think?


John "I remember marketing..." Sullivan



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