RE: UKNM: More viral stuff......

[Emily Dubberley]

I seem to remember this promo was run before the new data protection stuff

came in.


Personally, I don't mind receiving the occasional e-mail telling me a

friend's referred me for a competition


Professionally, I think it's a grey area.  Might be able to get round it by

allocating a code to all the entrants and asking them to email their friends

asking them to quote that code if they enter the competition - that way, you

won't be capturing or processing the data.


Course, how feasible that would be to run is another thing (and breaking the

KISS rule is always dangerous).  I have run a promo in the dim and distant

past for a site who couldn't afford to do complex coding and we just asked

people to name the person who referred them and added it manually - but it

wasn't exactly ideal.


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of

Terry [dot] Cawkwellnpbs [dot] co [dot] uk

Sent: 17 January 2001 14:44

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: More viral stuff......



**************************************************************************

What are the Data Protection implications of such activity?  I notice

Nationwide are doing something similar with their 'Win a holiday'.  The more

friends you recommend the more entries you get and then your friend is

emailed and can recommend etc etc.


Surely they are:

1.  collecting names (data) without consent

2. processing such data by sending out an email to the friend.


What are the views of the list?  Surely this type of marketing goes against

the DPA and such companies could ultimately be fined for this activity,

should a complaint be made.


Terry Cawkwell


-----Original Message-----

From: Emily Dubberley [

emilydabctales [dot] com (mailto:emilydabctales [dot] com)

]

Sent: 17 January 2001 12:28

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: More viral stuff......



The dotmusic music quiz was great - you took part in a music quiz, scoring

up to 10 points, then got an additional point for every friend you referred

who signed up for it.


I saw a case study on it and think they had 300,000 enter it the first time

and 700,000 the second time (when they refined it to allow you to choose

between music genres, enter every day to win a prize and had weekly winners

as well as overall winners)


The prize wasn't anything particularly huge - stereo equipment and CDs if I

remember rightly - but the game was highly addictive


Cheers


Emily


[Sam says: msg chopped]


*****************************************

The information contained in this e-mail (and any attachment) is private and

intended for the use of the addressee(s) only. Any unauthorised use or

disclosure of information contained within it (or within any attachment) is

strictly prohibited and may be illegal. Please let the sender know

immediately if it has been sent to or received by you in error.

Any opinions expressed in this e-mail are those of the individual and not

Norwich and Peterborough Building Society or any of its subsidiaries.

All Norwich and Peterborough Group e-mails are subject to monitoring.


                                     NPBS Mail Administrator


Norwich and Peterborough Building Society

Peterborough Business Park, Lynchwood

Peterborough.  PE2 6WZ       ENGLAND


http://www.npbs.co.uk



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Want to be in the know about the latest new media events?


       Sign up for free listings emailed weekly:

   http://www.chinwag.com/uk-netmarketing/e_index.shtml

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com