Successful FMCG online marketing campaigns?

[Robbie Campbell]

Hello everyone. I'm writing an article on how FMCG brands are using the Web 

to market themselves. To help me out (and to stimulate some discussion) I 

wanted to know what people think (and yes, I don't mind receiving obvious 

plugs from PRs etc, at least the case studies are genuine) are the most 

successful examples of online marketing activity by bricks and mortar brands 

(esp. FMCG)? Also, which are the sites out there, launched by FMCG brands, 

which people think have succeeded (in terms of traffic and online 

brand-awareness) and what type of PR / marketing activity was used to make 

these a success? I want some success stories really on what works, no 

negatives on what doesn't work as I think we've had enough of those (though 

you can e-mail me at my address if you fancy a rant!)


Cheers, Rob

robbiecampbell_ukhotmail [dot] com

[Sam says: any obvious plugs direct to Robbie please...general info to the list...marvellous]