RE: [uk-netmarketing] RE: Successful FMCG online marketing

[Mario Tilney-Bassett]

Are Fishburn Hedges and Agency.com affiliated in anyway? :)


This is a textbook example of online marketing in action...


Cynical? Me? As if....



***********************************************

Mario Tilney-Bassett

Market Tiers 4DC

29-55 Gee Street, London, EC1V 3RE

Tel: 020 7253 8888, Fax: 020 7253 8885

Mobile: 07796 336 659

www.markettiers4dc.co.uk


-----Original Message-----

From: Dayo Elegbe [

aelegbeagency [dot] com (mailto:aelegbeagency [dot] com)

]

Sent: 19 January 2001 15:14

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] RE: Successful FMCG online marketing


Glad you enjoyed it :)

This was created by the Digital Marketing Group at AGENCY.COM.

If you would like to speak about this some more, offline, please do not

hesitate to contact me -

aelegbeagency [dot] com

-----Original Message-----

From: James Gordon-MacIntosh

[

james [dot] gordon-macintoshfishburn-hedges [dot] co [dot] uk (mailto:james [dot] gordon-macintoshfishburn-hedges [dot] co [dot] uk)

]

Sent: 19 January 2001 12:31

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] RE: Successful FMCG online marketing

campaigns?



Mad for this, which came across my desk today. If anyone out there knows who

put it together, please get in touch. A humble PR is sitting in awe at the

sheer silliness of it -- as well as the beautiful integration with

sponsorship and advertising, of course.


THE HEINEKEN PEANUT CHALLENGE


Fancy yourself as a bit of a armchair sportsman? Then you should try The

Heineken Peanut Challenge. Ok so you're no Jonah Lomu, but with a bit of

practice you could win some awesome prizes.

http://linktracker.365.co.uk/vrtag_hein/www.heinekencup.com/microsite.asp


Best,

James


[Sam says: msg chopped]