Wish I'd said that...not

[David Hughes]

LastMinute.com's pre-AGM promotional material carries an interview with

Martha Lane Fox.


As well as expanding into the interactive TV, mobile phone and personal

assistant markets they "have also launched a transactional voice platform,

which we believe to be a strategic breakthrough".


She doesn't mean an in-bound call centre, does she?


Whilst we're about it, did anybody see in last week's 'dotcom telegraph'

that Phil Miller of Toyzone said that e-tailers like his are enlisting a

more cautious approach with '"a greater focus on traditional business

success parameters".  "We think he means "profits" '


Ooooh don't I sound like a cynical old git...


But seriously, aren't some people trying to over-complicate what is a

wonderfully innovative, creative industry;  isn't the challenge to make what

we do sound elegant yet simple to the outside world, not contrived and

pretentious. It's no wonder that few tears are shed in the real world when

another Noo Mediah outfit bites the dust.  Still, we can always pick up our

voice platform CtoC communication devices and find some more work.


Similar contributions from any other old cynics will be wearily appreciated



David "Young at heart really" Hughes

Group Account Director

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