Turning something into viral marketing that works - that John West advert...

[Leslie Bunder]

looks like sending out attachments can work.. (if your company allows them

of course!)


from MediaGuardian...


http://www.mediaguardian.co.uk/advertising/story/0,7492,427907,00.html


Web watchers follow the bear 


See the ad: Adcritic.com 


Claire Cozens 

Thursday January 25, 2001 


A British ad for a little-known canned fish brand has become an

international cult phenomenon after making its way around the world via

email.


For a mere �1m the commercial, for John West salmon, has drawn an audience

that many better-known brands can only dream of after it was posted on the

influential US website adcritic.com. 


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


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