Re: [uk-netmarketing] Turning something into viral marketing thatworks - that John Wes t advert...

[Ashley Pomeroy]

>>>>looks like sending out attachments can work.. (if your company allows

them of course!)<<<<


One thing I think *must* be stressed in this instance is that the advert

itself was excellent. I think that a lot of people might assume that the

viral-ness of the advert made it a success, whereas in reality it's the

fact that it's an extremely funny ad. People wanted it to clog up their

inbox. I get the impression that marketing types think that 'viral

marketing' in itself is a powerful weapon, when it's actually just another

delivery method.



-

"In the land of the blonde, the blondest man is king"

Ashley Pomeroy -

arpslab [dot] org

 - http://www.ashleypomeroy.com/