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Subject: Re: [uk-netmarketing] UKNM: Online banks
From: Sam Carrington
Date: Fri, 26 Jan 2001 13:13:47 -0000

On Fri, 26 Jan 2001 darrenatforceinternet [dot] co [dot] uk wrote:

> All this effort to catch the user's eye; interest them in brand values;
> engage them in products and services; convert them into buyers;
> then maintain and deepen the relationship to keep them as customers:
> and in a moment of project management wet-dreaming, they're gone in a flash.

At the end of the day, your (unsatisfying and frustrating) experience of
the site _is_ the brand value. So all the fancy tv/billboard campaigns in
the world cannot build an online brand in the same way as providing an
excellent user experience.

> Maybe I should hit my refresh button instead, and move my account
> elsewhere, because at the moment, Egg sucks!

  UKNM: Online banks, darren

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