Re: [uk-netmarketing] UKNM: Online banks

[Sam Carrington]

On Fri, 26 Jan 2001

darrenforceinternet [dot] co [dot] uk

 wrote:


> All this effort to catch the user's eye; interest them in brand values;

> engage them in products and services; convert them into buyers;

> then maintain and deepen the relationship to keep them as customers:

> and in a moment of project management wet-dreaming, they're gone in a flash.


 At the end of the day, your (unsatisfying and frustrating) experience of

the site _is_ the brand value. So all the fancy tv/billboard campaigns in

the world cannot build an online brand in the same way as providing an

excellent user experience.


> 

> Maybe I should hit my refresh button instead, and move my account

> elsewhere, because at the moment, Egg sucks!

>