RE: [uk-netmarketing] Re: Online scratch cards and use of shockwave

[Rick Brownlow]

Jason


Not wanting to be too contentious, but when you say every entrant has a

chance of winning with Tombola, don't you mean that everyone has a chance of

winning before they get served up their card. As I understand once they

receive the card players don't have the ability to change the outcome of the

result, the card that is served is already a winner or a loser.


As far as we are aware Tombola (please correct me if I am wrong) use a

seeded deck, e.g. they say that 5 cards in every 1,000 will be winners,

therefore there can only be 5 winners per 1,000. With PIMS-SCA every card is

a potential winner, what David Cabrera was referring to was the fact that

our decks use probability based cards which are therefore more interactive

than decks of cards with seeded winners because the participant determines

the outcome depending on which panels they scratch.    This also means

promoters can run online promotions worth ?1,000,000's with budgets of

?1,000's because we use insurers to cover any prizes won by entrants, where

the players effectively beat the odds.


This also goes into Sally Krumholz's point over the use of shockwave and

being a bit heavy on the download.  As every card is potentially a winner

security is paramount, insurers had to be happy that these cards could not

be hacked. According to eincentives.com (the product providers) shockwave is

the most secure format.


However I would be delighted to hear anyone's opinions as to the security of

say newer versions of flash, which as I understand, is more secure than

earlier versions and is likely to be more user friendly.



Rick Brownlow

PIMS-SCA

Business Development Director



-----Original Message-----

From: Jason Dale [

jasonloquax [dot] com (mailto:jasonloquax [dot] com)

]

Sent: 26 January 2001 23:59

To: uk-netmarketing from chinwag

Subject: [uk-netmarketing] Re: Online scratch cards



On 26 Jan 01, at 15:48, David Cabrera wrote:


> The Tombola site and similar ones in the States are less effective when it

> comes to engaging the consumer than those where the Scratch Cards are

> probability based so all participants have the chance of winning.


Well, sorry there's a disagreement here


The feedback we've had regarding Tombola are that they are one of

the few sites that listen to users opinions and *act* upon it.


Whether that's engaging the consumer or respecting the consumer

really depends on your personal viewpoint and which ideal you

consider to be more important.


As far as I'm aware all participants have a chance of winning the

Tombola based games - and UK based participants have had more

success via Tombola than any US based equivalent.


Jason


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