Re: [uk-netmarketing] Re: Online scratch cards and use of shockwave

[Jason Dale]

> Not wanting to be too contentious, but when you say every entrant has a

> chance of winning with Tombola, don't you mean that everyone has a chance of

> winning before they get served up their card. As I understand once they

> receive the card players don't have the ability to change the outcome of the

> result, the card that is served is already a winner or a loser.


I've absolutely no idea how Tombola functions - all I know is that as a company 

that run scratchcard promotions they have a good reputation, have made a lot 

of happy winners, and have been very impressive in the way they've run their 

games etc. Personal viewpoint of course.


Whether you're scratching 3/6 panels or 6/6 panels, the effect of 

marketing/promotion isn't going to be much different - but given a competition 

with realistic prizes and people winning and commenting favourably compared 

to one where the odds of success of the grand insured prize are 1:99,884,400 

(example uproar lotto) ....


Which one do you reckon best engages the consumer?


Jason


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