UKNM: Internet startup values

[Francesco Benincasa]

Hi,


This is my first time on the list, so hello everyone.

I'm looking forward to sharing some valuable dialogue on Net marketing in

the UK.


I'm launching an Internet startup company, and trying to value it for my

investors. I have a projected cashflow and P&L, but don't know what discount

rate would be appropriate for an Net Present Value calculation. Other

valuation options are (getting complex here, but any idea would be great!) a

multiple of forecast cashflow or a forecast EBIT (PBIT) and/or earnings

multiple, however again I don't know what an appropriate multiple would be.


If ayone has research, experience or precedents for this, it'd be much

appreciated.


regards


David


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davidchameleon [dot] co [dot] uk