[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: Banner creative and Yell awards
From: Dom Graveson
Date: Fri, 17 Jul 1998 11:59:07 +0100

-----Original Message-----
From: Lee Rickler <leeaturbanmediadesigns [dot] com>
>Total rubbish !!!
>Just because a banner, or any other product, produces a large reward,
>finacially or whatever, doesn't mean that it's actually any good design/
>technically wise.

Hang on, were the awards for design in terms of artistic value, or design in
terms of functionality - good results get the job done. That is why one
advertises. If you design a banner to get clickthroughs or exposure or
whatever, and it does this, then that is good design.


>If a banner was produced that was totally beautiful and slapped on, say,
>my Summer Festivals site, (summerfestivals.com) it doesn't matter, you
>still aren't going to get a big return on your investment.
>If you hype something up, it'll sell.

mmm, exactly... can you send me a ratecard for your summerfastivals.com web
site, please?



[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]